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Approved
01 OCT · 08:00
one job. one line.
LaunchGoes live08:00

Drop in your brand.
Get a brain that runs it.

The 90-Day Founding Program. Your brand in one shared context, three workflows your team runs itself, measured. For consumer brands with 5 to 40 people in marketing, creative and ops. $12,000 founding (list $18,000). 3 founding spots.

No account needed to see the draft.

What it does

Everything your brand says,
said the same way.

Workspace

Launches that
stay on track.

Campaign, approvals, calendar and assets in one record, so launch day is a checklist, not a scramble.

Products

Every product,
one job.

Name what each one is for, then use the same line on the site, in bios and on the shelf.

Brand HQ

A brand bible
your AI can read.

Approved lines, voice and claims in one file. Paste it into Claude or ChatGPT and every draft starts on-brand.

How it works

Four steps

Open the demo

Drop in your brand

See it drafted

Apply for a spot

Go live together

Built for

FoundersBrand leadsDesignersCreatorsMarketing teamsRetail teamsAgencies

From scattered
to one shared brain.

Four stages. One workspace your team and your AI share.

(CX)

Load the brand
into one place.

01

One-liner, voice, colors, products

The one-liner, the voice and the approved claims live in one file your team and your AI both read.

Approved claims list

See it in the demo

Colors

FernMistClayPollenNightshade
# Fernlume · brand context

## One-liner
Plant-based skin care. One job per bottle.

## Claims
Approved. Use exactly as written.

(WF)

Map the work
the team repeats.

02

Playbooks for real jobs

Write down the jobs the team repeats, with owners and quality checks, so nobody starts from a blank page.

Owners, steps, quality checks

See it in the demo

Prepare a launch · approved procedure

  1. 01Confirm objective, audience, and owner
  2. 02Link approved messaging and brand references
  3. 03Create channel deliverables with owners
  4. 04Request creative and record source files

(AD)

Run it together,
every week.

03

Campaigns, approvals, calendar

Campaigns, approvals and the calendar run in one place. AI drafts. A person always says yes.

AI drafts, people approve

See it in the demo
Demo data28 SEP · 14:00

Approval task

Daylight Fluid hero v2

Awaiting review
Request changes Approve

(MS)

Measure
what changes.

04

Baseline on day one

Capture a public baseline on day one, then link every change to what it moved.

Changes linked to results

See it in the demo

Instagram followers

18.4K

Baseline · public

Avg saves, 4 newest posts

31

Baseline · public

Repeat purchase rate

34%

Baseline · public

The engagement

The 90-Day
Founding Program.

Founding clients

$12,000

founding (list $18,000)

3 founding spots. Up to 6 people.

For consumer brands with 5 to 40 people in marketing, creative and ops.

50% at signing, 50% at Day 45. Either side can stop at Day 45, and the second half is not due.

In return for the founding price: case-study rights (anonymized unless you approve), access to the numbers we track, and two intros if it works.

  • 01

    Brand Context Pack

    Voice, visual rules, product facts, do's and don'ts and approved examples, set up in the tools you already use.

  • 02

    Three Workflow Cards

    Three jobs your team repeats, rebuilt with an owner each and a recorded walkthrough.

  • 03

    Twelve weekly sessions and six champion 1:1s

    Your team brings real work. About an hour a week each. Answers within 1 business day.

  • 04

    A shared library and a new-hire guide

    What works, written down, so the next person starts from it.

  • 05

    A scorecard at Day 0, 45 and 90

    Measured and self-reported numbers, labeled as such. A Day-90 readout and a plan for the next 90.

  1. Week 0

    Kickoff with leadership and the team. Baseline counts.

  2. Weeks 1 to 2

    Context. Brand rules session. Brand Context Pack v1.

  3. Weeks 3 to 10

    Workflows. One in week 3, 5 and 7. Day-45 checkpoint.

  4. Weeks 11 to 13

    Measure. Day-90 readout and the next-90 plan.

Your team does the work in the sessions. We do not make your ads, decks, packaging or posts. Targets at Day 90, not promises: 70% or more of seats use the shared context weekly, and three workflows run on real work.

FAQs

Straight answers,
before you apply.

  • A fixed-price program for a lean brand team. Over 90 days we put your brand in one shared context, rebuild three jobs your team repeats, make it the normal way of working, and measure what changed.

Apply

Apply for a
founding spot.

3 founding spots. Ryan Rosenthal reads every application and replies within 2 business days.

People in marketing, creative and ops

$12,000 founding (list $18,000). Up to 6 people.